Articles and Events :
1. The following three articles were published in the magazine HR Future
• Skid Control for Companies - Driving skills for CEOs (Sep Serfontein)
Transformation is exhilirating but the outcome uncertain. You cannot grab hold of the future half-heartedly
whilst still hanging onto the past. For this very reason leaders in transformation often feel out of control,
frustrated, anxious and helpless, trying to regain control and mobilise new energy. Planning for and embracing
change, is easier said than done. -- HR Future (August 2001) --
• Turnaround Strategy - Switching to a growth strategy (Sep Serfontein & Braam Keiser)
Most companies have accepted that their business environments will be ever changing, unpredictable and full of
surprises. This is particularly relevant in the South African context as companies experience ongoing competitive
pressures from the international working place, but in addition have to cope with the challenges brought on by
domestic politics and economic changes. -- Part 1 : HR Future (March 2002) --
• Turnaround Strategy - Switching to a growth strategy (Sep Serfontein & Braam Keiser)
After six months it was clear that the firm (Kolosus Autmotive Leathers) had succeeded in overcoming its major
weaknesses, and the decision was taken to shift to a higher gear. It started with a new challenging vision followed
by a strategy characterised by growth in products and markets. -- Part 2 : HR Future (April 2002) --
2. Mapping the Transformation from a Traditional to an Entrepreneural Organisation (Sep Serfontein & J S Basson)
3. Transformational Change is possible: Lessons from a South African Case. (Sep Serfontein & J S Basson)
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